NeoBank Revolution
A Gen-Z-first mobile banking experience featuring gamified savings, AI-driven financial wellness coaching, and micro-investment tools — serving 2M+ monthly active users.
The
Blueprint
01The Challenge
NeoBank Corp's existing mobile app was a white-label solution with minimal differentiation. Gen Z users found it generic and disengaging; the average session lasted 47 seconds and churn hit 35% monthly. They needed a ground-up redesign that would make financial management feel intuitive, rewarding, and distinctly theirs — all while maintaining PCI DSS compliance and integration with legacy banking rails.
02The Approach
We designed and built a React Native application with a gamification engine that rewards consistent saving behaviour with unlockable features and social challenges. The AI financial coach, built on LangChain and OpenAI, provides personalised spending insights through conversational UI. We implemented Stripe-powered micro-investing, biometric authentication, and a real-time notification system using event-driven architecture with Apache Kafka. The entire experience was wrapped in a design system featuring 60fps micro-interactions and haptic feedback.
Visual Gallery
High-fidelity designs and the final shipped product in action.
The Results
Active Users
Rating
Engagement